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... ingredients supplier beneo has conducted research into the functional beverage market in spain which pointed to particularly strong consumer demand for products giving energy that can be scientifically substantiated ... company market research manager christian niederauer said: “although the focus groups were held at a variety of times and with different target groups, the feedback was unanimous - mental alertness as well as prolonged and balanced energy were the benefits most required from spanish consumers’ functional drinks ... spanish functional drinks market euromonitor research suggested that although functional drinks in spain had been hit by the recession, the category had increased by 5 per cent in total volume terms, reaching 322m litres in 2009 ... cía servicios de bebidas refrescantes was seen to be the leader in functional drinks in 2009 in volume and value terms ... 2 per cent increase in retail value sales of functional beverages from 2003-08 in spain and found sales of healthy soft drinks had risen by 50 ... it found functional beverage health claims ranged from cardiovascular to digestive and immune system boosts

... per category breakdown, the consultants report a higher level of m&a activity on the previous year in the functional beverage and dairy category, with consolidation moves in the segment accounting for one third of the total healthy, natural, organic and functional food and beverage m&a transactions for 2009 ... coconut water purchases grabbed some of the headlines in the healthy beverage acquisitions, with the authors, citing the pepsico buy up of amacoco, brazil's largest coconut water company in august, and the subsequent investment by pepsico and coca cola in two emerging coconut water brands, o ... in terms of the teaming up of ingredient suppliers, the consultants highlight the merger in october last year involving naturex and spain-based natraceutical group, with the expansion bringing to naturex such markets such as natural colouring agents, fruit and vegetable powders, pectins, functional ingredients, yeast and caffeine

... the british soft drink association (bsda) says the non-alcoholic beverage market in the country was able to maintain growth during 2008 as value rose by one per cent, despite a decline in sales volumes of the same amount ... jill ardagh, director general for the trade group, said that burgeoning markets such as the functional beverage sector had helped lift industry revenues during the twelve months, alongside a health and convenience push by manufacturers ... in this market place, the group said that functional products had particularly benefited as the energy and sports posted an 11 per cent hike in demand

... amidst attempts to tap functional beverage demand through hot drink developments in teas and coffees, fortification in the segment with ingredients like omega-3 is expected to remain a niche area, according to an analyst ... on the back of the growing interest for supplement forms of omega-3 fatty acids, canada-based manufacturer, gr nutriceutical company, says it is promoting its omega coffee product as cost efficient functional alternative to hot beverages ... com that, with omega-3 being a major growth area in functional drinks like milk and juices, similar fortification of hot beverages remained a niche area for product development ... a spokesperson for the analyst said that although there has been some activity in developments of hot drinks with functional ingredients, the group currently saw the segment as more an application extension for omega-3 than an emerging product area ... while the analyst did not have specific figures for the size of the functional hot beverage market, the group said it saw strong potential in the overall market for omega-3 fortified drinks

... the spokeswoman said that although they are not yet selling in the us yet, they are in discussions with two large american functional beverage producers

... the german producer of beverage and food ingredients and has 15 other such centres around the globe ... the functional beverage segment is also an area of interest, with growth seen worldwide